Informativa sulla tutela dei dati personali

Last updated on 5th june 2018

1. General respects the protection of your personal data. This privacy statement describes how we use your personal data when you visit our web page or make use of services on our web page (e.g. newsletter, shop).

Responsibility in terms of data protection law lies with
Hubert Kiebler
Heiliggeiststraße 7
80331 München

If you have any questions about this privacy statement, please feel free to contact us by email at

2. Collection and processing of personal data when visiting and using our web page

2.1. Data that is automatically collected and stored when you visit our web page

Every time you visit our web page, data transmitted by your browser is automatically collected and stored. The following data will be stored in the log files of the server:

•    name of retrieved file
•    date and time of retrieval
•    transmitted data volume
•    notification of successful retrieval
•    web browser and requesting domain
•     user's operating system
•    user’s internet service provider
•     user’s IP address
•     websites the user's system accesses via our website
•    websites from which the user’s system reaches our web page

We will not assign this data to specific users, but store it separately from other personal data..

2.2. Data that you actively provide to us

Furthermore, we process your personal data that you actively submit to us.

a) Newsletter

If you subscribe to our newsletter, we will use the data collected from the relevant input template. In this case, we will first send you a confirmation email in line with the Double Opt-In procedure to verify that the owner of the email address, as the data subject, has authorized the newsletter subscription.

When subscribing to the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system you are using at the time of registration, as well as the date and time of registration. Collecting this data is required to allow tracing any possible misuse of the email address at a later date and it therefore provides the legal safeguards for the data controller.
You can cancel your subscription to our newsletter at any time. To revoke your consent, please refer to the corresponding link provided in every newsletter.

b) Contact/business contact via the web page

If you contact us by email or via a contact form, we will process the personal data you provide in order to process your request and respond to you accordingly.

c) Shop

When you register in the shop and when you place an order without registering, we will collect your name, mailing address, telephone number, email address, IP address, credit card details and, depending on the payment method, other information and other personal information you voluntarily provide to us.

d) Data when booking

As part of the booking process or, in the case of a booking request or booking option, we use the booking template to record the following data in our customer file: your name, address, telephone number, IP address and email address as well as any data required for the agreed payment method. If you do not agree to this, we will, at your request, delete all data after completion of the booking process, unless there are other legal provisions to the contrary.n

3. How we process your data

We use the above data exclusively for the following purposes:

•    web page management;
•    to improve our web page according to usage habits;
•    to inform you about news and special offers regarding our products or services, if you have given us your express consent to receive such information. You can unsubscribe from such information and revoke your consent at any time by sending us an email
•    to answer your inquiries;
•    to finalize and process your orders and booking requests; correspondence regarding your orders; dispatch of invoices and handling of the payment process.

4. Legal basis for data processing; duration of storage

The legal basis for collecting and processing the data described above depends on the personal data concerned and the specific context in which we collect it.

Processing of data that is automatically collected as part of your use of our web page is based on our legitimate interest in understanding how our web page is used in order to consistently improve our offer on

If you contact us or subscribe to our email newsletter, we will collect your data on the basis of your consent. Processing your personal data by sending the newsletter is based on our legitimate interest to send you information for the purpose of direct marketing.

If you make bookings or place orders with us, we will process your provided data in order to fulfill our contractual obligations.

Your data will be stored for the duration of the relevant legal retention period. Upon expiry of this period or as soon as we no longer have a legal basis for processing your data, it will be deleted.

5. Data transfer to third parties

Furthermore, we will pass on your personal data to third parties when you use the shop or make bookings with the relevant accommodation providers.

You can also use a form on our website to send an inquiry to a tourism provider (hotel, restaurant, sports provider, winery, etc.). This request will be forwarded to the relevant company.
We will also pass on your personal data to our partners, if you are interested in participating in promotions, competitions, finalizing contracts or similar services that we offer in cooperation with our partners. For further information, please provide your personal data or refer to the description of the respective offer below.

6. Cookies

When you use our web page, we will store certain information on your computer’s hard drive using so-called cookies (small text or image files). Cookies allow us to tailor the web page to your interests and needs. A cookie may contain information about the pages you visit, allowing us to accordingly adapt the web page at your next visit. A cookie may also contain information about your requested bookings, which will allow us to suggest a watch list with the previously selected travel date at your next visit. Cookies will not allow us access to other areas of your computer.

7.  Use of third-party services and plug-ins

a) Google applications

aa) Google Analytics

Our web page uses Google Analytics, a web analytics service provided by Google, LLC., ("Google"). Google Analytics uses so-called "cookies". These are text files that are stored on your computer and will allow an analysis of your website use. The information about your web page use generated by the Google Analytics cookie is usually transmitted to a Google server in the USA and stored there. On this web page Google Analytics uses the extension code "gat._anonymizeIp();" to ensure an anonymous collection of IP addresses (so-called IP masking). Within the EU member states or other member states or the European Economic Area Google will abridge your IP address beforehand as a result.

The complete IP address is only transmitted to a Google server in the USA in exceptional cases and then abridged there. Google will use this information to evaluate your use of the web page, to compile reports on web page activity for web page operators and to provide other services relating to web page activity and internet usage.

The IP address provided by your browser as part of Google Analytics is not associated with any other data stored by Google. You can prevent the Google Analytics cookie from collecting data related to your use of the web page (including your IP address), and Google processing this data by downloading and installing the browser plug-in available under the following link:

You can prevent Google Analytics from collecting data by clicking the following link. An opt-out cookie will be set to prevent any future collection of your data when visiting this web page.

disable Google Analytics

For more detailed information on the terms and conditions of use and data protection, please visit: bzw. unter

bb) Google DoubleClick for Publishers (DFP) Small Business

DoubleClick by Google is a service provided by Google Inc. ("Google"). DoubleClick by Google uses cookies to show you advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which advertisements have appeared in your browser and which advertisements have been viewed.

b) etracker GmbH

This homepage uses etracker technology to collect and store data for marketing and optimization purposes. This data may be used to create user profiles under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the page visitor's Internet browser. Cookies allow recognition of the Internet browser. The data collected using etracker technologies will neither be used to personally identify the website visitor nor be merged with personal data pertaining to the bearer of the pseudonym without the separately given consent of the data subject. You may object to the data collection and storage at any time effective for the future.

c) Matomo (formerly Piwik)

On our website we use the open-source software tool Matomo (formerly PIWIK) to analyze the surfing behavior of our users. The software sets a cookie on the user’s computer. When individual pages of our website are accessed, the following data is stored:
- Two bytes of the IP address of the user’s accessing system
- Web page accessed
- Website from which the user reached the accessed web page (referrer)
- Subpages that are viewed from the accessed web page
- Time spent on the web page
- Frequency of accessing the web page

The software runs exclusively on our web page servers. User’s personal data is only stored there. The data will not be passed on to third parties.

The link to the privacy statement can be found here:

d) Taboola

We use Taboola on our web page. This enables us to provide individual recommendations for content and advertisements based on surfing behavior and customer interests in order to improve the user-friendliness of our offer. Usage profiles are created using pseudonyms that will not be merged with the data pertaining to the bearer of the pseudonym and that will not allow any conclusions to be drawn about personal data. Taboola uses cookies to collect the following information about the user:

•    operating system
•    accessed web pages/content on our web pages
•    websites from which the user’s system reaches our web page
•    time and number of website views
•    access to error pages
•    location information (city and state)
•    abridged IP addresses

Further information about Taboola can be found at
In the "User Choices" section you can disable tracking at any time.
After opting out, you will no longer see any personalized content/advertising.

g) Cookies by ADEX GMBH uses the services of The ADEX GmbH, Rotherstrasse 22, 10245 Berlin, Deutschland. The ADEX offers so-called “targeting” technologies in which The ADEX analyzes certain usage behavior on in order to optimize customized advertising based on individual usage interests. Cookies, web beacons or similar technologies are used for this purpose. The collected usage data is stored under a pseudonym. This pseudonym is assigned to information about the user activities on (e.g. clicked advertising banners, visited subpages, search queries made, etc.). A personal identification of the user will be impossible. Your computer’s IP address which is transmitted for technical reasons will be made completely anonymous and will not be used for the insertion of advertising. For more information on data protection at The ADEX, please visit

h) Criteo uses cookies/advertising IDs for advertising purposes. This allows us to show our advertisements on partner web pages, apps and emails to visitors who are interested in our products. Retargeting technologies use cookies or promotional IDs and display advertisements based on your previous browsing behavior. To reject this interest-based advertising, please visit the following web pages:

We may exchange information such as technical identifiers from your registration information at or from our CRM system with reliable advertising partners. This will link your devices and/or environments and offer you a seamless user experience with the devices and environments you use. For more details on connectivity, please refer to the privacy policy found on the above platforms or the explanations below:

i) Social-Plugins

Our website utilizes social plug-ins ("plug-ins") from various social networks. For example, you may use these plug-ins to share content. The plug-ins are disabled by default on and will therefore not transmit any data.
If these plug-ins are activated, your browser establishes a direct connection with the respective social network servers as soon as they access a web page of our website. The plug-in content is transmitted directly from the social network to your browser and integrated into the website.

By integrating the plug-ins, the social network receives the information about you accessing the corresponding page of our website. If you are logged in to the social network, it may assign the visit to your account. When you interact with the plug-ins, for example by clicking the Facebook "Like" button or making a comment, the corresponding information is transmitted directly from your browser to the social network and stored there.
Purpose and scope of data collection and further processing and use of the data by social networks as well as your relevant rights and settings options for the protection of your privacy can be found in the privacy statements of the respective networks or web pages. You will find the links below.
Even if you are not logged in to the social networks, web pages with active social plug-ins may transmit data to the networks. An active plug-in sets a cookie with an identifier each time the web page is accessed. Since your browser sends this cookie to a network server without asking every time you connect, the network could theoretically create a profile showing the web pages accessed by the user pertaining to the ID. It would then also be quite feasible to subsequently assign this identifier to a person once more - for example when logging on to the social network later.

We use the following plug-ins on our web pages:

aa) "Like" button ("plug-in") by

We use the "Like" button of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The link to Facebook’s privacy statement can be found here:

bb) "+1" button by Google

We use the "+1" button by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). The link to the Google’s privacy statement can be found here:

cc) Twitter button

We use plug-ins of the Twitter social network, which is operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA ("Twitter"). The link to Twitter’s privacy statement can be found here:

dd) Pinterest button

We use plug-ins from the Pinterest social network operated by Pinterest Inc., 635 High Street, Palo Alto, CA, USA ("Pinterest"). The link to Pinterest’s privacy statement can be found here:

ee) Youtube button

We use the "YouTube" button by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. The link to YouTube’s privacy statement can be found here:

ff) Instagram button

We use the "Instagram" button by Instagram, LLC headquartered at 1601 Willow Rd, Menlo Park, CA 94025, USA. The link to Instagram’s privacy statement can be found here:

8. Your rights

If you request information as to whether any personal data relating to you is being processed, or if you wish to access, rectify, update or delete your personal data, you can contact us at any time by using the contact details provided under the heading "How to contact us".  

If you are a resident of the European Union, you may also object to the processing of your personal data and request restricted processing of your personal data or transfer of your personal data. You can also exercise these rights by contacting us via the contact details provided under the heading "How to contact us".

At any time you have the right to refuse any mailing of promotional material that we may send to you. You can unsubscribe at any time via the link provided in the newsletter or by sending us an appropriate notice. To reject other forms of advertising (e.g. by mail), please contact us using the contact details provided under the heading "How to contact us".

You can also revoke your consent at any time if we collect and process your personal data with your consent. Revoking your consent does neither affect the legality of processing your personal data carried out by us prior to you revoking your consent, nor processing of your personal data undertaken by us for a legitimate interest and for which no consent is required.

You have the right to lodge a complaint with a data protection authority regarding the collection and use of your personal data. For more information, please contact your local data protection authority. Contact details of the data protection authorities in the European Economic Area, Switzerland and some non-European countries (e.g. the USA and Canada) can be found here.

9. How to contact us

If you have any questions or concerns regarding the use of your personal data, please feel free to contact us at any time at